“… he’s a bit of an icon for New Zealanders in the US… undoubtedly one of the leaders of our business community here…”
Why?A creative genius, Kevin Roberts knows all there is to know about brands and why it’s so important for our clients to have an emotional connection with ours.
It’s the emotional connection that takes a brand to ‘Lovemark’ status, and with ‘Lovemarks’, consumers are in a relationship, it’s not just a transaction to them, they don’t just buy Lovemarks, they embrace them passionately. Put simply, Lovemarks inspire ‘Loyalty Beyond Reason’. Yes, please, Kevin, that sounds like a bit of us!