Improve the customer experience and deliver more targeted messaging through digital media. The technologies that enable this include digital signage, touch screens, IPTV and web casting and video sharing applications. 

Digital signage enables organisations to deliver important messages to target audiences in more dynamic, flexible and customisable ways than traditional printed and other visual media. Examples of this include live financial information on screen in banks and flight information screens in airports. This improves customer experiences and internal communications.

Touch-based technologies build immersive, collaborative and natural user experiences. These are increasingly common at self-service check-outs at retail, point-of-sale and self-service check-in for travel. Common applications include ticketing, customer research and feedback and lead generation. These technologies generally reduce the cost to deliver services and improve the customer experience.

IPTV delivers content such as live TV, time-shifted programming and video on demand delivered via the internet. This allows users to customise their own line-ups and create their own content libraries.

Web casting and video sharing applications, like Cisco Show and Share, enable organisations to personalise connections between people using user-generated video content.